Tuesday, 22 May 2012

Art Vs. Design

@AgnitioCLM @emilkozak .



Here's a film we shot in Barcelona last month - Morten Hjelmsø, the CEO of Agnitio talks about the thinking behind the design of their stand at this year's eyforpharma SFE event.

The stand was created as a pure white blank canvas, and an artist, Emil Kozak (hola amigo!) was commissioned to cover the entire stand with his interpretations of random words that were supplied by the customers during the course of the event.

By the end of the show the final piece (the stand itself) was a perfect blend of art & design - I'm not really sure where one ended and the other began!  Depends how you interpret the terms I guess...  Whatever, it looked cool to me.

1 comment:

  1. I like both the stand and the video!
    Great

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