Swap Songs TV ad campaign?
It's a campaign where Cadbury are asking people to swap any regular purchase to the Fairtrade equivalent (not sure everyone understood the concept thoroughly, one portly gentleman told us he would swap a crate of beer he had in his boot for chocolate bars!).
Anyhoo, the idea is that you let them know what you have swapped on the Cadbury website and you can download a free album of British song re-recorded by Ghanaian artists. Pretty cool.
So we had a busy night, interviewing the attendees (including Harriet Lamb - the 3rd time we've had the pleasure in as many weeks!). It was a fun night, we got some nice photos & soundbites for a little promo to help the campaign along. Had a sip (a sip, mind) of a Ghanaian brewskie, and we were given a little gift as a thank-you on the night - 4.5KG of Fairtrade Dairy Milk bars!!
Well, hopefully our consumption helped to do a tiny bit of good in the world(!). As I think I've said before, it's nice to see the big boys beginning to embrace ethical trade...
Tuesday, 23 February 2010
Monday, 8 February 2010
Friday was a crazy day. We got a call from our old friend and colleague Zachary on Thursday night. He's working for a pretty cool biz in NY and he called to see if we were interested in doing some 'pro bono' work for a potential client of his, Global Green.
Could we get a simple 30sec promo completed and shown on air in the run up to Super Sunday in the States in less than 24hrs?
Tuesday, 2 February 2010
We got a call from Cadbury's at 3pm yesterday - "can you get down to City Hall to film en event by 6?".
So we raced into town where we got some coverage & stills of a BITC sustainable marketing event - the current Cadbury's Chief Exec, Todd Stitzer. He was speaking to guests on the day before the Cadbury's shareholders vote on the Kraft takeover.
Todd came across as a gentleman, passionate about sustainability in business and joking calmly about the vote today.
Other speakers were from M&S & Unilever, and the general discussion was on the subject of ethical & sustainable marketing - fairly run of the mill stuff for those that already work in the ethical sector. "... for our children, and our children's children..." etc.
Naturally, having visited farmers benefiting from Fairtrade many times, it would be easy for us to glaze over when listening to it being described in metropolitan surroundings. However it's still exciting to think that "we're dealing with a very critical and crucial time" as James Brown once said. We're at a real crossroads here...
So, it's good to see that the huge great mechanical wheels of corporate industry are slowly turning towards the realisation that ethical and 'sustainable' business will one day be the norm, not just some cheap marketing trick.
Evidently M&S have saved 400m carrier bags since they began charging $$ for them, less than a year ago! That's according to a Powerpoint slide :-) Nice!